Given the whirlwind of media evolution that passes for normalcy these days, I thought it would be helpful to dust off some of the articles I have written over the past two years which you might find relevant in addressing the issues we face today.   My core belief is that you don’t have to reinvent the wheel to come up with a better solution.  It just might be in re-configuring what you already have in hand.  With a few emerging media tweaks, what’s old may indeed be new.  As always, keep those cards and letters coming.

Out of the Ashes Comes Opportunity, But It’s Not What You Think - Internet Oldtimers Foundation - 8/08

May You Live in Interesting Times….Blessing or Curse…It’s up to you! - Ideas Magazine Emerging Platforms Column (INMA) -5/07

For Quality Engagement - Think Local - iMedia Media Planning and Buying Newsletter 8/06

The Salvation of Newspapers: Online Local News Networks?- AdvertisingAge by Randall Rothenberg 6/07 (PDF)